Trending Topics to use in this week’s posts!
Staying relevant online isn’t just about posting consistently; it’s about joining the conversation. When small businesses and nonprofits tap into trending topics, they boost visibility, attract new audiences, and show they’re culturally aware. This week’s hot trends offer some creative opportunities to do just that
Trending topics are one of the best ways to get your brand recognized! Keep up with what is trending on social media and add to the conversation!
Take inspiration from these trends and add your own personal spin on them! Feel free to get creative and showcase your product!
Don’t forget your keywords! Captions are one of the best ways to support SEO!
The leading topic of conversation this week is Heidi Klum’s Halloween Party!
Heidi Klum is notorious for throwing the most extravagant Halloween parties with elaborate costumes. Many celebrities attended and went all out in their Halloween costumes!
Show off your staff’s Halloween costumes in the office!
Rate the celebrities’ costumes from favorite to least favorite.
How would your company's service add to the party? Maybe you are a caterer, you could do “meals we would prepare for Heidi’s Halloween party”! Maybe you are a plumber, you could do “unclogging the drains after Heidi Klum takes off her Halloween makeup”.
Nonprofits could share themed fundraising ideas — like a “Monster Mash for a Cause” event — using hashtags like #HeidiKlumHalloween and #Halloween2025 to ride the wave.
Feel free to get creative with it!
Second Runner up is The Louvre robbers.
News like this sparks fascination and memes alike. A local business could post a cheeky caption like, “We’d never steal art — but we do steal hearts with our [product/service] .” Nonprofits could tie it to the importance of protecting culture, history, or justice — for example, “Unlike the Louvre thieves, we’re working to preserve our community’s treasures.”
Any company could also do, “why buying from us is easier than stealing from the Louvre”
The NYC marathon has been very well discussed.
This trend is perfect for showing endurance, community, and motivation. A business could say, “Running a small business feels like the NYC Marathon — long, rewarding, and powered by passion.” Nonprofits could celebrate perseverance: “Our volunteers go the distance every day — not just in NYC, but right here at home.” You can also share “marathon mindset” tips to keep followers inspired.
This year, especially, the NYC marathon has faced backlash because of the number of influencers who have participated in the race. The internet suspects that many of them did not actually complete the race. More so that they just did it for the content.
Compare your customer’s problem to running a marathon. For instance, if you are in a doctor’s office, you could say, “Taking care of your health can feel like a marathon. Here at (company), we can assist by…”
The Simpsons x Fortnite collaboration.
Pop culture crossovers like this are gold for engagement. If your brand skews younger, play with it: “If Homer Simpson can make it to Fortnite, anything is possible — even your next big goal!” A creative business might design a Simpsons-style version of its logo or product. Nonprofits could use the collab as a way to discuss teamwork and community: “Every great mission needs its own squad.”
You could use this to advertise the launch to younger audiences, like “What’s more exciting than the Simpsons launch, (your product)”
Since Fortnite and The Simpsons have collaborated, show off your most recent brand collaboration.
IT’S TIMEEEEE
We are officially over the Halloween Hump, and Mariah Carey is back in full swing!
Mariah Carey's season has officially begun — and that means the internet is ready for holiday content. Businesses can share wish-list posts (“All we want for Christmas is happy customers!”) or spotlight giftable products. Nonprofits could spin it into a donor campaign: “All we want for Christmas is your support.” Add seasonal visuals, and start transitioning your content calendar toward year-end giving or sales.
Go around the office and ask your staff if Christmas is before or after Thanksgiving. (It is November 1st hehe)
Use the line “It’s timeeee” to advertise
ex: “It’s timeeee to book your dentist appointment”
Use the song behind a reel
Don’t just mention trends — connect them to your brand’s voice and values. When you do it authentically, you’ll boost engagement, join the cultural conversation, and remind followers that you’re not just a business — you’re part of the moment.
If you would like a consultation or get custom branding for your company, contact me!
Trending topics aren’t just for big brands — they’re a smart way for small businesses and nonprofits to show personality, build community, and boost engagement. The key is to keep your content timely, authentic, and aligned with your mission.
Not sure how to make trends work for your brand? That’s what we do best.
Let’s turn what’s trending into your next marketing win.
If you’re a small business or nonprofit looking for creative social media marketing strategies, Burned Media, LLC. can help you build a strong online presence, plan content that performs, and stay ahead of trends that matter. Contact us today to learn how our digital marketing services can help you grow your audience, boost engagement, and turn followers into loyal supporters.
