September Is Packed With Marketing Opportunities: 24 Ways to Get Your Business in the Conversation!
September isn't just about pumpkin spice, back-to-school season, and the beginning of fall—it's also packed with awareness months, celebrations, and fun themes your small business or nonprofit can use to create fresh, timely content! From National Chicken Month and Sourdough September to important causes like Suicide Prevention Month and World Alzheimer's Month, there are plenty of opportunities to educate your audience, support meaningful causes, promote your products or services, and have a little fun along the way. Whether you want to host a giveaway, create a limited-time promotion, partner with another local organization, or simply need an excuse for your next social media post, these September observances can help inspire your marketing all month long. Let's make your September content calendar a little easier!
Animal Pain Awareness Month
September is Animal Pain Awareness Month! Here is how you can use it for your small business or nonprofit social media.
Here are 3 hooks to engage your audience:
“Could your pet be hiding pain?”
“Animals can't always tell us when something hurts.”
“Do you know the signs your pet may be in pain?”
Here are 3 promotional ideas:
1. Create a pet wellness promotion.
Offer a special promotion focused on helping pet owners prioritize their animals' health and well-being.
Examples:
Veterinary clinic: Discounted wellness consultation
Pet store: Create a “Pet Comfort” product bundle
Groomer: Partner with a veterinarian to share pet wellness resources
Animal rescue: Offer educational materials to new adopters
Make it available throughout September to encourage pet owners to prioritize their furry family members.
2. Host a pet care giveaway.
Partner with other local pet-related businesses to create a prize package that pet owners will love.
Example:
Pet store gift card
Grooming service
Pet toys or treats
Gift certificate for a pet-related service
Require participants to follow your social media account, join your email list, or tag a fellow pet parent to enter.
3. Share a “Know the Signs” educational campaign.
Create a series of posts throughout the month teaching your audience about changes they may notice in their pets.
Examples:
Changes in appetite
Limping or difficulty moving
Changes in behavior
Avoiding being touched
Unusual hiding or sleeping habits
Turn the campaign into a weekly series to keep your audience coming back for more information.
Best industries to use this month:
Veterinary clinics, pet stores, animal shelters, animal rescues, groomers, dog trainers, pet sitters, and other animal-related businesses.
Even if you are not one of these industries…
Use this month to show that your business cares about the pets in your community. Feature employees' pets, host a pet photo contest, support a local animal shelter, or partner with an animal-related nonprofit for a fundraiser or donation drive.
Attendance Awareness Month
September is Attendance Awareness Month! Here is how you can use it for your small business or nonprofit social media.
Here are 3 hooks to engage your audience:
“Success starts with showing up.”
“Every day counts. Are you making the most of yours?”
“Sometimes, the biggest step toward success is simply showing up.”
Here are 3 promotional ideas:
1. Create a "Show Up & Win" challenge.
Encourage your audience, customers, employees, or students to participate consistently throughout the month.
Examples:
Gym: Reward members who attend a certain number of classes.
Coffee shop: Offer a reward after customers visit a certain number of times.
Nonprofit: Encourage volunteers to complete a monthly service challenge.
School or tutoring program: Celebrate improved attendance.
Offer a small prize, discount, or recognition to participants who complete the challenge.
2. Celebrate your most loyal customers or supporters.
Use the month as an opportunity to recognize the people who consistently show up for your organization.
Examples:
Feature a “Customer of the Month.”
Spotlight a dedicated volunteer.
Give repeat customers a surprise discount.
Thank long-time supporters on social media.
This helps strengthen relationships while showing your audience that loyalty does not go unnoticed.
3. Create a "We're Glad You're Here" promotion.
Make your customers or community feel appreciated simply for showing up.
Examples:
Offer a free item with an in-person visit.
Give customers a special code for stopping by.
Host an appreciation day.
Give the first 10 visitors a small gift.
Use the promotion to encourage foot traffic and create a welcoming experience.
Best industries to use this month:
Schools, tutoring programs, childcare centers, gyms, fitness studios, nonprofits, youth organizations, membership businesses, and community organizations.
Even if you are not one of these industries…
Use this month to celebrate consistency. Talk about the importance of showing up for your goals, your community, your customers, or yourself. You can also thank the people who consistently show up to support your business.
Baby Safety Month
September is Baby Safety Month! Here is how you can use it for your small business or nonprofit social media.
Here are 3 hooks to engage your audience:
“Is your home ready for a curious little explorer?”
“You can never be too prepared when it comes to baby safety.”
“Small changes can make a big difference in keeping little ones safe.”
Here are 3 promotional ideas:
1. Create a baby safety checklist.
Offer your audience a helpful resource they can save, download, or share.
Examples:
Baby-proofing checklist.
Car seat safety reminders.
Nursery safety tips.
Questions new parents should ask their pediatrician.
Use the checklist as a free social media resource or require an email signup to download it.
2. Partner with another local business for a new-parent giveaway.
Create a prize package filled with products and services for parents and babies.
Example:
Baby boutique gift card.
Photography mini-session.
Parenting or childcare resource.
Gift basket with baby essentials.
Require participants to follow participating businesses and join your email list for entry.
3. Host a baby safety education event.
Bring your community together for an educational workshop or Q&A.
Examples:
Invite a qualified child safety professional.
Host a new-parent workshop.
Partner with a local healthcare provider.
Create an online safety Q&A.
This is a great way for businesses and nonprofits to provide value while building trust with local families.
Best industries to use this month:
Pediatric offices, childcare centers, baby boutiques, photographers, parenting businesses, healthcare providers, family nonprofits, and children's organizations.
Even if you are not one of these industries…
Use this month to show your support for local families. Share family-friendly resources, partner with a children's nonprofit, or offer a promotion specifically for parents and caregivers.
Bear Necessities Month
September is Bear Necessities Month! Here is how you can use it for your small business or nonprofit social media.
Here are 3 hooks to engage your audience:
“What are your absolute bear necessities?”
“What is one thing you simply can't live without?”
“Let's talk about the little things that make life sweeter.”
Here are 3 promotional ideas:
1. Create a "Bear Necessities" product or service bundle.
Bundle together the products or services your customers need most.
Examples:
Salon: Shampoo + treatment + styling product.
Boutique: A complete fall outfit.
Restaurant: Entrée + drink + dessert package.
Service business: Bundle your most popular services.
Give the bundle a fun name and make it available for a limited time.
2. Host a "What's Your Must-Have?" giveaway.
Ask your audience to engage with your post by sharing their favorite products, activities, or essentials.
Example:
“Tell us one thing you can't live without, and you could win one of our favorites!”
The prize could include:
Your product or service.
A gift card.
A bundle of local products.
A seasonal gift basket.
3. Create a themed display or event.
Use teddy bears and “bear necessities” as a playful theme throughout September.
Examples:
Create a bear-themed store display.
Host a teddy bear picnic.
Invite customers to bring a teddy bear for a discount.
Donate teddy bears to a children's organization.
This is an especially fun option for family-friendly businesses and nonprofits.
Best industries to use this month:
Boutiques, gift shops, restaurants, hotels, family businesses, childcare centers, children's organizations, wellness businesses, and retailers.
Even if you are not one of these industries…
Ask your audience what they consider essential. You can connect “bear necessities” to your industry by showing the products, services, people, or values that your business cannot live without.
Better Breakfast Month
September is Better Breakfast Month! Here is how you can use it for your small business or nonprofit social media.
Here are 3 hooks to engage your audience:
“Breakfast lovers, this one's for you.”
“What is your go-to breakfast when you need a great start to the day?”
“They say breakfast is the most important meal of the day—but what are you eating?”
Here are 3 promotional ideas:
1. Create a limited-time breakfast special.
Offer something new or highlight a current breakfast favorite.
Examples:
Restaurant: New breakfast sandwich.
Bakery: Breakfast pastry bundle.
Coffee shop: Coffee and breakfast combo.
Grocery store: Breakfast ingredient bundle.
Make the offer available only during September to create urgency.
2. Host a breakfast giveaway.
Partner with another local business to create the ultimate morning prize.
Example:
Coffee shop gift card.
Breakfast for two.
Local bakery treats.
Branded coffee mug or tumbler.
Ask participants to follow your account, tag a breakfast-loving friend, or join your email list.
3. Ask customers to create their dream breakfast.
Turn breakfast into an interactive social media campaign.
Examples:
“Pick one: Pancakes or waffles?”
“Sweet or savory?”
“Coffee, tea, or juice?”
“Build your dream breakfast in the comments!”
You can also turn the most popular choices into a limited-time menu item or special.
Best industries to use this month:
Restaurants, cafés, bakeries, coffee shops, food trucks, grocery stores, farms, nutrition businesses, and wellness organizations.
Even if you are not one of these industries…
Use breakfast as a conversation starter. Ask your audience about their morning routines, favorite breakfast foods, or how they start their day. You can also share a “morning routine” featuring your team or business.
Bourbon Heritage Month
September is Bourbon Heritage Month! Here is how you can use it for your small business or nonprofit social media.
Here are 3 hooks to engage your audience:
“Raise a glass to tradition.”
“Bourbon has a history—and every great bottle has a story.”
“Are you a bourbon neat, on the rocks, or cocktail person?”
Here are 3 promotional ideas:
1. Create a bourbon-themed special.
Feature a limited-time menu item, dessert, drink, or event inspired by bourbon.
Examples:
Restaurant: Bourbon-glazed entrée.
Bakery: Bourbon-inspired dessert.
Bar: Specialty cocktail.
Event venue: Bourbon-themed evening.
Make it exclusive to September to encourage customers to try it before it is gone.
2. Host a bourbon-themed event.
Create an experience around food, history, and bourbon culture.
Examples:
Tasting event.
Food pairing dinner.
Bourbon cocktail class.
Heritage-themed community event.
Partnering with another local business can help you attract a larger audience.
3. Create a "Bourbon Basket" giveaway.
Partner with local businesses to create a themed prize package where legally and appropriately permitted.
Examples:
Restaurant gift card.
Bourbon-inspired foods or treats.
Cocktail accessories.
Tickets to a local event.
Use the giveaway to grow your social media following or email list.
Best industries to use this month:
Restaurants, bars, distilleries, event venues, tourism organizations, hotels, caterers, and specialty food businesses.
Even if you are not one of these industries…
Focus on the idea of heritage and tradition. Share the history of your business, spotlight a long-time employee, tell your organization's origin story, or talk about traditions that are important to your community.
Classical Music Month
September is Classical Music Month! Here is how you can use it for your small business or nonprofit social media.
Here are 3 hooks to engage your audience:
“Think classical music is boring? Think again.”
“Some music never goes out of style.”
“What song instantly makes you stop and listen?”
Here are 3 promotional ideas:
1. Create a classical music-themed event.
Bring music into your business or organization.
Examples:
Host a live performance.
Partner with local musicians.
Play a themed playlist during an event.
Host a classical music appreciation night.
This can help create a unique experience for your customers.
2. Host a music giveaway.
Partner with local arts organizations or musicians.
Examples:
Concert tickets.
Music lessons.
Tickets to a local performance.
A gift certificate to an arts organization.
Use the giveaway to introduce your audience to local artists and organizations.
3. Create a "Guess the Song" social media series.
Post short clues, facts, or musical references and encourage your audience to guess.
Examples:
Guess the composer.
Finish the song title.
Match the composer to the piece.
Share an interesting music fact.
Offer a small prize to one correct participant each week.
Best industries to use this month:
Music teachers, schools, arts organizations, theaters, libraries, event venues, museums, nonprofits, and community organizations.
Even if you are not one of these industries…
Use this month to talk about creativity, history, or things that stand the test of time. Share your team's favorite music, create a business playlist, or spotlight the creative side of your organization.
National Preparedness Month
September is National Preparedness Month! Here is how you can use it for your small business or nonprofit social media.
Here are 3 hooks to engage your audience:
“If an emergency happened tonight, would you be ready?”
“The best time to prepare is before you need to.”
“Could your family find everything they need in an emergency?”
Here are 3 promotional ideas:
1. Create a free preparedness checklist.
Give your audience a resource they can save and use.
Examples:
Emergency supply checklist.
Home preparedness checklist.
Business emergency plan.
Family communication plan.
Offer it as a downloadable resource to provide value and grow your email list.
2. Create a preparedness-themed product bundle.
Bundle together useful products or services for customers.
Examples:
Hardware store: Emergency supplies.
Insurance agency: Preparedness consultation.
Home service company: Seasonal safety inspection.
Retail business: Emergency essentials kit.
Promote the bundle throughout September.
3. Host an educational workshop or event.
Partner with qualified local professionals to help your community prepare.
Examples:
Emergency preparedness workshop.
Home safety event.
First-aid education.
Family preparedness presentation.
This is a great opportunity for nonprofits and businesses to become a trusted community resource.
Best industries to use this month:
Insurance agencies, home service businesses, emergency organizations, healthcare providers, schools, hardware stores, nonprofits, and community organizations.
Even if you are not one of these industries…
Use this month to talk about being prepared in your own industry. Share common questions customers should ask before choosing a provider, create a “what to know before you need us” guide, or show how your business helps customers prepare for the future.
Gynecologic Cancer Awareness Month / Ovarian Cancer Awareness Month / PCOS Awareness Month
September is an important month for women's health awareness! Here is how you can use these observances for your small business or nonprofit social media.
Here are 3 hooks to engage your audience:
“Women's health deserves more conversation.”
“Knowing your body can make a difference.”
“Let's talk about the health topics we don't discuss enough.”
Here are 3 promotional ideas:
1. Partner with a relevant organization for a fundraiser.
Choose an organization or local cause that supports education, patients, research, or women's health.
Examples:
Donate a percentage of September sales.
Host a community fundraiser.
Create an awareness-themed event.
Ask customers to round up their purchase for a donation.
Be clear about where donations are going and how your campaign supports the cause.
2. Host an educational event.
Bring qualified professionals into the conversation.
Examples:
Healthcare Q&A.
Women's wellness panel.
Educational webinar.
Community awareness event.
This can help provide useful information while connecting your organization with the community.
3. Create an awareness-themed campaign.
Dedicate part of your September content to education and support.
Examples:
Share educational graphics.
Spotlight qualified local resources.
Share stories with permission.
Create a “Did You Know?” weekly series.
Focus on accurate information and encourage people with health concerns to speak with qualified healthcare professionals.
Best industries to use this month:
Healthcare providers, women's organizations, nonprofits, wellness businesses, fitness professionals, salons, spas, and community organizations.
Even if you are not one of these industries…
You can still use your platform to support awareness. Share reliable resources, partner with a relevant nonprofit, participate in a fundraiser, or simply create space for an important conversation about women's health.
Happy Cat Month
September is Happy Cat Month! Here is how you can use it for your small business or nonprofit social media.
Here are 3 hooks to engage your audience:
“Is your cat happy—or just plotting against you?”
“Calling all cat people!”
“Let's see those furry little bosses of the house.”
Here are 3 promotional ideas:
1. Host a cutest-cat photo contest.
Invite your audience to submit or share photos of their cats.
Examples:
Cutest kitten.
Funniest cat.
Most dramatic cat.
Best napper.
Most unique markings.
Let your followers vote and offer the winner a pet-related prize.
2. Create a cat-themed giveaway.
Partner with local pet businesses to create a prize package.
Example:
Pet store gift card.
Cat toys.
Treats.
Grooming or pet-sitting service.
Require participants to follow participating accounts or join your email list.
3. Spotlight local cats in need of homes.
Partner with an animal shelter or rescue throughout the month.
Examples:
Weekly adoptable cat spotlight.
Donation drive.
Adoption event.
Share an animal shelter wish list.
This allows your business to have fun with the observance while supporting a local cause.
Best industries to use this month:
Veterinary clinics, pet stores, animal shelters, rescues, groomers, pet sitters, and animal-related businesses.
Even if you are not one of these industries…
Share photos of your employees' cats, ask customers to post their pets in the comments, or partner with a local animal shelter. Cute cat content can be a simple and highly engaging way to connect with your audience.
Leukemia and Lymphoma Awareness Month
September is Leukemia and Lymphoma Awareness Month! Here is how you can use it for your small business or nonprofit social media.
Here are 3 hooks to engage your audience:
“This September, we're raising awareness and standing with those affected.”
“Awareness can start an important conversation.”
“Behind every diagnosis is a person, a family, and a story.”
Here are 3 promotional ideas:
1. Partner with a relevant nonprofit for a fundraising campaign.
Choose an organization that supports patients, families, education, or research.
Examples:
Donate a percentage of September sales.
Ask customers to round up their purchase.
Create an awareness-themed product.
Host a community fundraising event.
Be transparent about where donations are going and how the money will support the cause.
2. Host an awareness event.
Bring your community together to learn and show support.
Examples:
Community walk or fundraiser.
Educational presentation.
Awareness-themed event.
Donation drive for patients or families.
Partner with qualified organizations or healthcare professionals when sharing educational information.
3. Create an "Honor and Support" campaign.
Invite your audience to recognize someone affected by leukemia or lymphoma.
Examples:
Create a wall of names or messages.
Invite followers to share supportive messages.
Share stories with permission.
Ask customers to wear an awareness color on a designated day.
This creates an opportunity for your business or nonprofit to build community around support and awareness.
Best industries to use this month:
Healthcare providers, nonprofits, community organizations, schools, wellness businesses, and businesses interested in supporting charitable causes.
Even if you are not one of these industries…
Use your platform to support a cause that affects many families. Partner with a relevant organization, share reliable educational resources, host a fundraiser, or simply encourage your audience to learn more and support those affected.
National Chicken Month
September is National Chicken Month! Here is how you can use it for your small business or nonprofit social media.
Here are 3 hooks to engage your audience:
“Chicken lovers, this one's for you!”
“If you could only eat one chicken dish forever, what would it be?”
“Wings, nuggets, grilled, fried, or roasted—how are you choosing?”
Here are 3 promotional ideas:
1. Create a limited-time chicken special.
Feature a new dish or highlight one of your most popular chicken options.
Examples:
Restaurant: Create a Chicken of the Month special.
Food truck: Offer a limited-time chicken sandwich.
Grocery store: Create a meal bundle featuring chicken.
Farm: Promote locally raised chicken products.
Make it available only during September to encourage customers to try it before it is gone.
2. Host a "Pick Your Favorite" promotion.
Let your customers vote for their favorite chicken dish.
Examples:
Best chicken sandwich.
Favorite wing flavor.
Fried or grilled?
Chicken tenders or nuggets?
The winning choice could receive a special promotion or return to your menu for a limited time.
3. Host a chicken-themed giveaway.
Partner with another food-related business to create a prize package.
Example:
Restaurant gift card.
Chicken meal for two.
Local sauces or seasonings.
Grocery store gift certificate.
Require participants to follow your account, tag a friend, or join your email list for entry.
Best industries to use this month:
Restaurants, food trucks, farms, grocery stores, caterers, food creators, butcher shops, and specialty food businesses.
Even if you are not one of these industries…
Use the month as a fun opportunity to ask your audience about their favorite foods. Create polls, “this or that” posts, or a team taste test to encourage engagement.
National Food Safety Education Month
September is National Food Safety Education Month! Here is how you can use it for your small business or nonprofit social media.
Here are 3 hooks to engage your audience:
“Are you storing your food correctly?”
“One small kitchen mistake could make a big difference.”
“How many of these food safety mistakes have you made?”
Here are 3 promotional ideas:
1. Create a free food safety guide.
Give your audience helpful information they can save and refer back to.
Examples:
Refrigerator storage guide.
Safe food handling checklist.
Cooking temperature guide.
Leftover storage reminders.
Turn it into a downloadable resource or social media carousel.
2. Host a food safety education event.
Bring your community together to learn from qualified professionals.
Examples:
Cooking demonstration.
Food handling workshop.
Community education event.
School or nonprofit presentation.
This is especially useful for organizations that work with food, families, or community members.
3. Create a "Food Safety Myth vs. Fact" campaign.
Share one common question or misconception each week.
Examples:
“Can you tell if food is safe just by smelling it?”
“Should you wash all foods before preparing them?”
“How long can leftovers stay in the refrigerator?”
“Is it safe to thaw food on the counter?”
Create short, easy-to-share graphics that encourage your audience to save and share the information.
Best industries to use this month:
Restaurants, grocery stores, farms, food banks, schools, caterers, culinary businesses, nutrition organizations, and community nonprofits.
Even if you are not one of these industries…
Use the month to talk about safety in your own industry. Share common mistakes customers should avoid, create a safety checklist, or teach your audience how to safely use your products or services.
National Guide Dog Month / National Service Dog Month
September is National Guide Dog Month and National Service Dog Month! Here is how you can use these observances for your small business or nonprofit social media.
Here are 3 hooks to engage your audience:
“These dogs do more than just sit, stay, and fetch.”
“Do you know the proper way to interact with a working dog?”
“Service dogs change lives every single day.”
Here are 3 promotional ideas:
1. Partner with a guide or service dog organization.
Use your platform to help raise awareness and support.
Examples:
Donate a percentage of sales.
Host a fundraising event.
Create a donation drive.
Share the organization's wish list.
Make sure your audience knows exactly how their participation will support the organization.
2. Create a "Working Dog Etiquette" campaign.
Use your social media to share helpful educational information.
Examples:
Why you should not distract a working dog.
Why asking before interacting matters.
How service dogs support their handlers.
Common misconceptions about working animals.
This is a great opportunity to provide value while raising awareness.
3. Host a community awareness event.
Partner with qualified trainers, handlers, or organizations for an educational event.
Examples:
Service dog demonstration.
Community Q&A.
Educational presentation.
Fundraiser supporting a service dog organization.
Events like this can help your audience learn while bringing your community together.
Best industries to use this month:
Disability organizations, nonprofits, veterinary clinics, dog trainers, pet businesses, community organizations, and accessibility-focused businesses.
Even if you are not one of these industries…
Use this month to talk about accessibility and inclusion. Share ways your business creates a welcoming environment and educate your audience about respecting people and their working animals.
National Honey Month
September is National Honey Month! Here is how you can use it for your small business or nonprofit social media.
Here are 3 hooks to engage your audience:
“Sweet news: September is National Honey Month!”
“What's your favorite way to enjoy honey?”
“A little honey can make almost anything sweeter.”
Here are 3 promotional ideas:
1. Create a honey-themed product or menu item.
Use honey as inspiration for a limited-time offering.
Examples:
Bakery: Honey pastries.
Restaurant: Honey-glazed entrée.
Coffee shop: Honey latte.
Retail store: Local honey gift basket.
Make it available only during September to create excitement around the special.
2. Partner with a local beekeeper.
Highlight another local business while giving your customers something unique.
Examples:
Sell local honey in your store.
Create a collaborative giveaway.
Feature the beekeeper on social media.
Host a honey tasting or educational event.
Local collaborations can help both businesses reach new audiences.
3. Create a "Bee Sweet" giveaway.
Put together a sweet prize package for your audience.
Example:
Local honey.
Honey-inspired treats.
Gift certificate to your business.
Products from another local business.
Require participants to follow participating accounts, tag a friend, or join your email list for entry.
Best industries to use this month:
Beekeepers, farms, farmers' markets, bakeries, restaurants, cafés, grocery stores, garden centers, wellness businesses, and local retailers.
Even if you are not one of these industries…
Use the idea of “sweetness” as inspiration. Thank your customers for their support, spotlight something sweet happening in your community, or ask your audience to share something that made them smile.
National Organic Month
September is National Organic Month! Here is how you can use it for your small business or nonprofit social media.
Here are 3 hooks to engage your audience:
“What does organic actually mean?”
“Where does your food come from?”
“Small choices can make a big impact.”
Here are 3 promotional ideas:
1. Spotlight your organic products or ingredients.
Help customers understand what you offer and why it matters.
Examples:
Restaurant: Highlight organic ingredients.
Grocery store: Create an organic product display.
Farm: Share how your products are grown.
Beauty business: Feature organic product options.
Use photos and videos to show your audience what goes into your products.
2. Host a local farm or producer spotlight campaign.
Use September to introduce your audience to the people behind local products.
Examples:
Weekly farmer feature.
Behind-the-scenes farm visit.
Interview with a local producer.
“Meet Your Maker” social media series.
This can help educate your audience while supporting other small businesses.
3. Create an organic-themed giveaway or bundle.
Put together products that fit the theme.
Examples:
Organic food basket.
Wellness product bundle.
Local farm products.
Organic skincare package.
Partner with other local businesses to create a larger prize and reach new audiences.
Best industries to use this month:
Farms, farmers' markets, grocery stores, restaurants, wellness businesses, beauty businesses, environmental organizations, and sustainable brands.
Even if you are not one of these industries…
Use the month to talk about sustainability, local sourcing, or making thoughtful choices. Share how your business reduces waste, supports local businesses, or makes positive changes in your community.
Prostate Cancer Awareness Month
September is Prostate Cancer Awareness Month! Here is how you can use it for your small business or nonprofit social media.
Here are 3 hooks to engage your audience:
“Men's health matters.”
“Sometimes the most important conversation is the one we keep putting off.”
“This September, let's make room for important health conversations.”
Here are 3 promotional ideas:
1. Partner with a relevant organization for a fundraiser.
Use your business or nonprofit to support education, patients, or research.
Examples:
Donate a percentage of sales.
Create an awareness-themed product.
Host a community fundraising event.
Ask customers to round up their purchase.
Clearly communicate where donations will go.
2. Host an educational event.
Partner with qualified healthcare professionals or organizations.
Examples:
Men's health seminar.
Community Q&A.
Educational webinar.
Workplace awareness event.
Focus on sharing reliable information and connecting people with appropriate resources.
3. Create an awareness campaign throughout September.
Dedicate a portion of your content to important conversations.
Examples:
“Did You Know?” weekly posts.
Educational graphics.
Stories shared with permission.
Resource spotlights.
Encourage your audience to learn more and talk with qualified healthcare professionals about their individual health concerns.
Best industries to use this month:
Healthcare providers, men's organizations, nonprofits, community organizations, wellness businesses, and businesses interested in supporting charitable causes.
Even if you are not one of these industries…
Use your platform to support awareness. Share reliable resources, participate in a fundraiser, or encourage the men in your community to prioritize their health.
Responsible Dog Ownership Month
September is Responsible Dog Ownership Month! Here is how you can use it for your small business or nonprofit social media.
Here are 3 hooks to engage your audience:
“Being a good dog parent is about more than treats and belly rubs.”
“Are you the best dog parent you can be?”
“A happy dog starts with responsible care.”
Here are 3 promotional ideas:
1. Create a "Responsible Pet Parent" checklist.
Give your audience a helpful resource they can save.
Examples:
Regular veterinary care.
Proper identification.
Training and socialization.
Exercise and enrichment.
Turn the information into a social media carousel, downloadable guide, or in-store handout.
2. Offer a pet wellness or training promotion.
Create a limited-time September offer that helps owners invest in their dogs.
Examples:
Dog trainer: Discounted introductory session.
Groomer: Wellness-themed service package.
Pet store: Essential pet care bundle.
Veterinarian: Educational pet wellness event.
Make the promotion relevant to responsible, healthy pet ownership.
3. Host a dog-friendly community event.
Bring local pet owners together for a fun and educational experience.
Examples:
Dog social event.
Training demonstration.
Adoption event.
Pet supply donation drive.
Partner with other local pet businesses or organizations to expand your reach.
Best industries to use this month:
Veterinary clinics, dog trainers, groomers, pet stores, animal shelters, rescues, pet sitters, and pet-friendly businesses.
Even if you are not one of these industries…
Celebrate the dogs in your community! Invite employees or customers to share photos of their pets, partner with a local animal shelter, or host a donation drive for pet supplies.
Self-Improvement Month
September is Self-Improvement Month! Here is how you can use it for your small business or nonprofit social media.
Here are 3 hooks to engage your audience:
“You don't have to change your entire life overnight.”
“What is one thing you want to improve this month?”
“Small steps still move you forward.”
Here are 3 promotional ideas:
1. Create a 30-day challenge.
Give your audience a simple goal they can work toward throughout September.
Examples:
Gym: 30 days of movement.
Salon: 30-day hair care challenge.
Financial business: 30 days of better money habits.
Nonprofit: 30 days of kindness or community service.
Encourage participants to share their progress and tag your business.
2. Create a "New Month, New Goals" promotion.
Offer something that helps customers take the next step toward a goal.
Examples:
Discounted consultation.
Goal-setting workshop.
Wellness package.
Introductory service offer.
Make it a limited-time September promotion to create urgency.
3. Host a goal-setting giveaway.
Put together a prize package that supports your audience's goals.
Example:
Planner or journal.
Your product or service.
Gift card from a local business.
Wellness or self-care item.
Ask participants to share one goal they are working toward for an additional engagement opportunity.
Best industries to use this month:
Gyms, fitness studios, salons, spas, coaches, educators, wellness businesses, bookstores, financial professionals, and personal development organizations.
Even if you are not one of these industries…
Ask your audience what they are working toward. You can also show how your business helps make customers' lives easier, solves a problem, or helps them reach their goals.
Sourdough September
September is Sourdough September! Here is how you can use it for your small business or nonprofit social media.
Here are 3 hooks to engage your audience:
“Sourdough lovers, this one's for you!”
“Is there anything better than fresh bread?”
“What's your favorite way to eat sourdough?”
Here are 3 promotional ideas:
1. Create a limited-time sourdough special.
Feature a new item or highlight one of your favorite sourdough products.
Examples:
Bakery: Specialty sourdough loaf.
Restaurant: Sourdough sandwich special.
Café: Sourdough breakfast item.
Grocery store: Sourdough starter kit.
Make it available only during September to create excitement.
2. Host a sourdough workshop or demonstration.
Teach your audience something new while bringing people into your business.
Examples:
Sourdough starter workshop.
Bread-baking demonstration.
Beginner baking class.
Live social media tutorial.
This can be a great way to create an experience around your products.
3. Host a "Show Us Your Sourdough" contest.
Invite your audience to share photos of their creations.
Examples:
Best homemade loaf.
Most unique sourdough creation.
Funniest baking fail.
Most creative use of sourdough.
Choose a winner and offer a prize such as a gift card, bakery bundle, or baking-related product.
Best industries to use this month:
Bakeries, cafés, restaurants, grocery stores, farms, cooking schools, food creators, and specialty food businesses.
Even if you are not one of these industries…
Use the month to talk about something your audience loves! Ask fun questions, create a team taste test, or share a behind-the-scenes look at your favorite local foods and businesses.
Suicide Prevention Month
September is Suicide Prevention Month! Here is how you can use it for your small business or nonprofit social media.
Here are 3 hooks to engage your audience:
“You never know what someone may be carrying silently.”
“Checking in on someone can matter more than you realize.”
“A simple ‘How are you, really?’ can start an important conversation.”
Here are 3 promotional ideas:
1. Partner with a qualified organization for a fundraising or awareness campaign.
Use your platform to support organizations working in mental health and suicide prevention.
Examples:
Donate a percentage of sales.
Host a community fundraiser.
Participate in an awareness event.
Share the organization's resources.
Focus on supporting the cause rather than using the observance as a traditional sales opportunity.
2. Create a "Check In" community campaign.
Encourage your audience to reach out and connect with the people in their lives.
Examples:
Ask followers to check in on a friend.
Share messages of support and connection.
Encourage acts of kindness.
Create a community message board.
Keep messaging compassionate, supportive, and focused on connection.
3. Share qualified resources throughout the month.
Use your platform to help connect people with reliable support.
Examples:
Share resources from qualified organizations.
Highlight local mental health services.
Share educational content from trusted professionals.
Promote relevant community events.
Make sure the information you share is accurate and comes from reliable sources.
Best industries to use this month:
Mental health organizations, healthcare providers, schools, nonprofits, workplaces, community organizations, and wellness businesses.
Even if you are not one of these industries…
You can use your platform to encourage kindness, connection, and checking in on others. Keep the focus on support and share reliable resources from qualified organizations rather than treating this observance as a traditional promotional opportunity.
World Alzheimer's Month
September is World Alzheimer's Month! Here is how you can use it for your small business or nonprofit social media.
Here are 3 hooks to engage your audience:
“Behind every diagnosis is a person, a family, and a lifetime of memories.”
“Caregivers need support, too.”
“Let's make space for conversations about memory, caregiving, and support.”
Here are 3 promotional ideas:
1. Partner with a relevant organization for a fundraiser.
Use your platform to support education, families, caregivers, or research.
Examples:
Donate a percentage of sales.
Host a community fundraising event.
Create an awareness-themed product.
Ask customers to round up their purchase.
Be clear about where donations will go and how the campaign supports the cause.
2. Host an educational event for families and caregivers.
Partner with qualified professionals or organizations to provide useful information.
Examples:
Caregiver workshop.
Community Q&A.
Educational webinar.
Memory and aging resource event.
This can help position your business or nonprofit as a helpful community resource.
3. Create a "Share a Memory" campaign.
Invite your audience to celebrate the people and memories that are important to them.
Examples:
Share a favorite family photo.
Tell a story about a loved one.
Share a favorite tradition.
Post a memory that makes you smile.
Keep participation optional and handle personal stories with care and permission.
Best industries to use this month:
Healthcare providers, senior organizations, caregiving businesses, nonprofits, community organizations, retirement communities, and family service organizations.
Even if you are not one of these industries…
Use this month to celebrate memories and support caregivers in your community. Share a meaningful memory from your business, spotlight a caregiver organization, or support a relevant local nonprofit.
Yoga Awareness Month
September is Yoga Awareness Month! Here is how you can use it for your small business or nonprofit social media.
Here are 3 hooks to engage your audience:
“You don't have to be flexible to start yoga.”
“Take a breath. Your mind and body might need it.”
“What if you gave yourself just 10 minutes to reset today?”
Here are 3 promotional ideas:
1. Offer a free or discounted introductory class.
Make it easier for new customers to try something they may be nervous about.
Examples:
Free first class.
Bring-a-friend class.
Discounted beginner package.
Introductory workshop.
September is a great time to encourage people to start a new routine.
2. Create a 30-day yoga challenge.
Encourage your audience to build consistency throughout the month.
Examples:
One pose per day.
10 minutes of movement each day.
Weekly yoga class challenge.
Mindfulness and breathing challenge.
Ask participants to share their progress and tag your business.
3. Host a wellness giveaway.
Partner with other local businesses to create a relaxing prize package.
Example:
Yoga class package.
Wellness service.
Massage or spa gift card.
Water bottle, yoga mat, or wellness product.
Require participants to follow participating businesses, tag a friend, or join your email list.
Best industries to use this month:
Yoga studios, gyms, fitness businesses, wellness companies, physical therapy practices, community centers, retreats, and health-focused nonprofits.
Even if you are not one of these industries…
Use this month to talk about rest, mindfulness, movement, or taking a moment to reset. Show your audience how your business helps make life easier, less stressful, healthier, or more enjoyable.
